Google AdWords Training Course Overview
This AdWords training course teaches you all the basics required to use AdWords cost-effectively, by explaining: how to create/configure an account, navigate the interface, start and customise a campaign, optimise your ads, understand auctions and quality scoring, track performance, and troubleshoot under-performing campaigns.
This is not really an SEO course at all, because pay-per-click (PPC) strategies based on Google AdWords are, in one respect, the very opposite of search engine friendly web site optimisation — they are adopted when a business cannot, or will not, generate traffic by modifying their site's content, structure, code and links. In short, AdWords exists to address some of the circumstances in which SEO cannot achieve your site goals quickly enough, or cost-effectively enough.
That said, from a technical point of view, AdWords and SEO do the same thing fundamentally, i.e. they put your messages and links in front web users, in response to keyword matches with users' queries. So:
Course contents — 1 Customized course* Contact us for details
- Web marketing and communications managers
- Web marketing and communications staff
The following — or equivalent SEO knowledge and experience:
Instructor-led, hands-on training.