SEO glossary entries for ‘O’

oe: Is a Google web search parameter which specifies the output encoding, e.g. the character set being used in the browser's display area.
Off-page SEO: See ‘Off-page Optimization’.
Offline Conversion: An offline action by a site visitor which accomplishes a defined site goal, e.g. making a sales enquiry by phone as a result of browsing through information on the site. See also ‘Conversion’ and ‘Goal’.
On-page Optimization: See ‘On-page SEO’.
OneBox: Featured vertical search results shown at the top of a main SERP.
Online Conversion: An action by a site visitor which accomplishes a defined site goal and is carried out online, e.g. completing a web-based email enquiry form about a given product or service. See also ‘Conversion’ and ‘Goal’.
Ontology Finder: See ‘goRank Ontology Finder’.
Open Directory Project: A large directory of websites run by volunteers, and re-used by many sites across the web.
Operators: See ‘Search Operators’, ‘Google Search Operators’, ‘Boolean Operators’
Opt-in: The process of joining a ‘Permission Marketing’ scheme by explicitly and positively signing up to it, or an adjectival noun describing such a scheme.
Opt-out: The process of joining a ‘Permission Marketing’ scheme, where you have to explicitly choose not join in order to opt-out, or an adjectival noun describing such a scheme.
Organic Keywords: SEM-speak for ‘Search Terms’, i.e. keywords that you don't pay to discover, don't pay to insert in your pages, and don't pay for adverts associated with.
Organic SEO: SEM-speak for ‘SEO’.
ORM: See ‘Online Reputation Management’.
Orphaned Page: See ‘Orphan Page’.
Out-bound Link: See ‘Outbound Link’.
Outbound Link: An outbound link (OBL) is a ‘Link Anchor’ on a given website which targets content on another site.
Over-optimisation: Over-optimisation is the excessive use of search engine optimisation techniques on a web page or website, e.g. ‘Keyword Stuffing’ in what are imagined to be high value parts of an HTML document.
Overture Search Term Suggestion Tool: A now defunct free keyword suggestion tool.