Local Search Training Course Overview
This SEO training course addresses optimisation for Local search, i.e. ensuring that your website and your 'bricks and mortar' outlets rank highly on location-based search engine results pages (SERPs).
It will be especially useful for small businesses, struggling for local prominence against inter-/national corporations with overwhelming SEO budgets.
While the course focuses on your presence in Google Maps, Google Places for Business and the Google+ (Google Plus) social network, it does not do so exclusively — not least, because your prominence in these services is strongly influenced by your profile across a much wider range of web and social media channels.
This location-based SEO course teaches you how to: get your premises on Google Maps; ensure that your premises rank top in Google Maps local search results; exploit the connections between Google+/Places/Maps/ and to promote your web business as well as your premises; measure your performance in local search and location-based social media; exploit HTML5's new markup and metadata to enhance your local profile; exploit local directories and news media.
Course contents — 1 Full details coming soon
- Web developers
- Web marketing and communications managers
- Web marketing and communications staff
The following — or equivalent SEO knowledge and experience:
Instructor-led, hands-on training.