SEO glossary entries for ‘O’

oe
Is a Google web search parameter which specifies the output encoding, e.g. the character set being used in the browser's display area.
Off-page SEO
See ‘Off-page Optimization’.
Offline Conversion
An offline action by a site visitor which accomplishes a defined site goal, e.g. making a sales enquiry by phone as a result of browsing through information on the site. See also ‘Conversion’ and ‘Goal’.
On-page Optimization
See ‘On-page SEO’.
OneBox
Featured vertical search results shown at the top of a main SERP.
Online Conversion
An action by a site visitor which accomplishes a defined site goal and is carried out online, e.g. completing a web-based email enquiry form about a given product or service. See also ‘Conversion’ and ‘Goal’.
Ontology Finder
See ‘goRank Ontology Finder’.
Open Directory Project
A large directory of websites run by volunteers, and re-used by many sites across the web.
Operators
See ‘Search Operators’, ‘Google Search Operators’, ‘Boolean Operators’
Opt-in
The process of joining a ‘Permission Marketing’ scheme by explicitly and positively signing up to it, or an adjectival noun describing such a scheme.
Opt-out
The process of joining a ‘Permission Marketing’ scheme, where you have to explicitly choose not join in order to opt-out, or an adjectival noun describing such a scheme.
Organic Keywords
SEM-speak for ‘Search Terms’, i.e. keywords that you don't pay to discover, don't pay to insert in your pages, and don't pay for adverts associated with.
Organic SEO
SEM-speak for ‘SEO’.
ORM
See ‘Online Reputation Management’.
Orphaned Page
See ‘Orphan Page’.
See ‘Outbound Link’.
An outbound link (OBL) is a ‘Link Anchor’ on a given website which targets content on another site.
Over-optimisation
Over-optimisation is the excessive use of search engine optimisation techniques on a web page or website, e.g. ‘Keyword Stuffing’ in what are imagined to be high value parts of an HTML document.
Overture Search Term Suggestion Tool
A now defunct free keyword suggestion tool.

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